Aston Martin news article provided by CompuCars
Aston Martin Cars
Monday 10 October 2005
Aston Martin was recognised in the annual Luxury Briefing Awards with the 2005 ‘Award for Excellence’ in the luxury arena, at a party at the London store of Alfred Dunhill in Jermyn Street last week.
James Ogilvy, founder of Luxury Briefing: "This Award recognises the overall excellence of Aston Martin, for its world-class product, its iconic design, superb quality and sheer desirability. An incredible amount has been achieved in the last five years and the Award is very well-deserved."
Accepting the award on behalf of Aston Martin, Chairman and Chief Executive Officer, Dr Ulrich Bez commented: "Along with the Aston Martin team, I am delighted that our passion for excellence has been recognised with such a prestigious award.
"Whilst the production aspirations for our new V8 Vantage are higher than any previous Aston Martin, the car will still retain a high degree of exclusivity – a vital characteristic of our British marque."
The launch of the Aston Martin V8 Vantage this summer marks the culmination of a plan to reinvigorate the Aston Martin brand that started in 2000. The V8 Vantage joins the Vanquish S and the DB9, completing the first three model line-up in Aston Martin’s history and supporting plans to grow annual volumes to nearer 5,000 cars per year.
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