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Daewoo Reviews Archive
Independent Daewoo Kalos car reviews and road tests provided by CompuCars
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Daewoo Kalos review covering 2003 - 2005
Friday 20 October 2006
Daewoo’s bargain basement, no-frills approach to car manufacturing may have enabled it to get a toehold in the UK market, but such a strategy isn’t a viable way to maximise profits in the car industry. Building added value into a product and charging a little more for it is a far better business model and it’s one that Daewoo had to pursue, encumbered as they were by a brand name that still smacked of lowest common denominator motoring. The Kalos was their first offering in the supermini sector that could sell without price being the overriding factor and it was good enough to put a lick on quite a few more mainstream names. Tracking down a used example shouldn’t be too difficult and nor should it prove a big risk.
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