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A NEW DAWN FOR HYUNDAIMonday 25 June 2007
A new way of naming cars heralds a new era for Hyundai
Designed and built for Europe
Three UK trim levels with new, higher than ever levels of safety and specification
First in a family of C segment cars from Korea’s leading car maker
The only C segment car with Hyundai’s unlimited mileage five year warranty
ESP standard on every model
Packaged to meet the expectations of today’s drivers in the UK
More than 60 mpg for diesel variants (1.6 litre diesel manual)
Range-topping 140 PS 2.0 litre diesel Premium model
Prices from £10,995 OTR to £16,595 OTR
On sale in the UK from 1st September
An Introduction from Tony Whitehorn, Managing Director Hyundai Motor UK Ltd:
“The i30 is a car that is set to change the face of Hyundai in Europe. It is not only the most important car Hyundai has ever launched in the UK, it heralds a dramatic shift in image and attitude that will drive change in people’s perception of the whole Hyundai brand.
“A key contributor to this shift will be the sheer quality and equipment levels of the i30, matched with incredible affordability. Just as importantly, however, it will come from the new, Europe-wide alpha-numeric naming strategy.
“By moving to an alpha numeric naming system, it will be much easier for customers to understand the breadth and depth of Hyundai’s enviable model range. The names will come into being with each new model launched from i30 forward.
“Similarly to other alpha-numerically named line-ups, it should become obvious that with a range of cars from i10 to i70 (and more perhaps, in time) – with special suffixes for estates, SUVs and sports coupe models – it will be easy to identify that Hyundai has a progressive range of cars. A range that will see a driver through from tearing up their ‘L’ plates to the day they finally hang up their car keys for good.”
The ‘i’ name explained
Hyundai chose an alpha-numerical code that could establish a link between technology and the Hyundai brand’s core values. With the ‘i’, Hyundai chose the letter that could carry both messages. The letter ‘i’ has a long tradition as an icon for technology products. Furthermore, as a frequently used icon, the ‘i’ is already established across Europe.
In addition, the ‘i’ is also part of Hyundai’s brand promise. In the 1990s, Hyundai changed its entire corporate focus, moving away from its original business philosophy of producing ‘good-bargain’ vehicles, to acquire a more sophisticated profile. Hyundai wanted to become more inspiring. Today, the desire to ‘inspire’ forms one of the cornerstones of the Hyundai brand. The letter ‘i’ recognises this fact and brings it direct to consumers.
The i30 is the first Hyundai to carry the ‘i’ in its name. The number 30 is the numerical equivalent of the letter assigned to the i30’s segment, the European C segment.
i + numerical equivalent of segment letter:
i10 = A segment
i20 = B segment
i30 = C segment
i40 = D segment
i50 = E segment
For future derivatives or special segment models, a suffix will be added. For example, i30 CW for the soon to arrive i30-based C segment cross-wagon / estate.
Starting with i30, the new nomenclature will be applied to future vehicles that are sold in Europe. It will not immediately replace the names of current models.
The All-New i30 – A Hyundai For Europe
Specifically designed and developed for Europe, with the i30 Korea’s leading car maker has produced a stylish model that will blend seamlessly into the UK’s C segment and a car that is capable of competing with the very best in its class.
Thanks to exacting engineering standards and superb build quality, m
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