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Last of Line Series of Rolls-Royce Silver SeraphWednesday 25 July 2001
To celebrate 97 years of Rolls-Royce production – and to commemorate the end of 55 years of Rolls-Royce manufacturing at Crewe – Rolls-Royce and Bentley Motor Cars has announced details of the Last of Line series of the Rolls-Royce Silver Seraph.
The specialist craftsmen and women who distinguish all cars built at the famous Crewe site will build only 170 of these exceptional motor cars. This limited number gives aficionados of the famous marque from around the world, a chance to invest in the last Rolls-Royce saloons.
This very special Rolls-Royce Silver Seraph will celebrate the beginning of the end of the Crewe era for the marque and embodies all that is best about car making as practiced at Bentley Motors. In line with the agreement in 1998, from the end of 2002, the licence to manufacture and distribute Rolls-Royce motor cars will transfer to BMW, following the final separation of Rolls-Royce from its home at Crewe.
Rolls-Royce Direct:
The new Last of Line range comes three months after the launch of Rolls-Royce Direct – a bespoke proposition for customers of new Rolls-Royce motor cars.
Launched as an industry first in April, customers are in the unique position of purchasing a new Rolls-Royce direct from the Crewe factory in Cheshire through a dedicated Rolls-Royce UK sales team while still being able to purchase Rolls-Royce motor cars through the dealer network.
As well as the opportunity to purchase one of only 45 Rolls-Royce Silver Seraphs to be manufactured for the UK market from the total of 170, the Rolls-Royce Direct programme offers a special package of benefits. This includes:
a bespoke customer experience delivered through a dedicated team of sales, account management and technical support staff with 24 hour, seven days a week availability, supported by the dealer network providing after-sales
three year comprehensive and all inclusive maintenance package
part exchange and finance facilities
membership of Quintessentially – a members only club which can look for anything from a restaurant, a valet, a chauffeur or a villa in Tuscany, to a yacht builder or airline tickets in a hurry. They offer 24 hour assistance every day of the year
a special commemorative memento of their motor car – a leatherbound photographic album recording the build of their individual personally commissioned Rolls-Royce
The Rolls-Royce Direct programme also offers customers access to its own network of information and contacts, including a web page linked to the Rolls-Royce home page, free phone number (see end note) and personal account manager.
Rolls-Royce Silver Seraph Last of Line features:
The exterior of the car features a duo-tone paint scheme, in the style popular of the much loved Rolls-Royce Silver Cloud I, the first Rolls-Royce model to be both Crewe engineered and built.
The wheels bear the Spirit of Ecstasy on the centre cap and all badging – on the radiator shell, boot and rear quarter panels – is finished in red, as in the pre-1933 motor cars. The badge colour changed to black, at the request of Henry Royce himself in order to achieve a more pleasing blend of colour between the badging and the increasingly diverse range of body colours specified by customers and coachbuilders alike at that time.
On the front lower quarter panel a small but vital distinguishing highlight is a badge, set against a British Union flag, stating simply: "Rolls-Royce Motor Cars, Crewe, England".
As expected the use of beautifully crafted veneers are a defining feature but this final version is even more special. Rosewood Burr, also known in the quality furniture industry as Amboyna Burr is one of the world’s most exclusive and prized furniture and cabinet wood veneers. It is also one of the first veneers Rolls-Royce Motor Cars employed for dashboards (previously solid wood was used) R
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